The purpose of LoSoCal is to build community in Southern California around the practice of buying local and supporting our local small business owners and artists. I chose to be an advocate with this deeper message over four years ago when I created the brand and blog and it stems from my lifelong exposure to the lifestyle of small business owners and artists. It also stems from the pure love that I have for this part of the world. I love the vibrant oceans and colorful sunsets of the California coastline. I love the wildlife and the landscapes of the mountains. I love the climate! I genuinely appreciate the richness and variety of much of our soil and the organic food we grow here. I love the people and the culture of this region!!! Of course, most importantly, I LOVE the spirit of SoCal. It is no wonder that when I finally decided to pursue the greatest goal of my lifetime with creating LoSoCal, it manifested around Southern California and my life here. For me, this blog is not about "being in the limelight" or "making it big," but rather about being of service in some way to my home and the people who live here.
I have lived in Southern California for decades. My parents moved to this area years ago in 1981 and they are both entrepreneurs, though my father is now retired. He was a mechanical engineer who held upper level management positions at several small businesses in North San Diego County in the area of quality control, until he later opened his own shop in Escondido back in the nineties. He owned his shop for many years, but eventually he lost his business during the recession period of the 2000s. My mother has made additional income as a fine artist and crafter as well, for as long as I can remember. She has had her most recent online company for 16 years.
I had a great deal of exposure to the lifestyle of an entrepreneur due to my dad and mom and their business endeavors. Both of my parents are very innovative and ambitious people, and since I was very young, I have been extremely aware that Southern California has a specific “creative energy.” Even as a young person, I was drawn toward appreciating California and have always firmly believed that this "energy" stems from the exquisite climate and land itself AND from its local lovers, the residents. Oh, the great love affair between nature and our species!!!
From what I have experienced in SoCal, the vast majority of young to middle aged residents are quite outdoorsy, active and motivated. Even many of the long-time residents and elders in Southern California are out and about... living life to the fullest. The healthy lifestyle that has become so popular in this area is something that many Southern Californians invest a great deal of time into mastering and perfecting. Similar to my parents, many people among these Southern California cities and even local villages are also the "go-getter" types who have steadily embarked on building their careers and family legacies in SoCal. Over the years it has evolved into a land of possibility and it seems to resonate with not only the professional type, but also the local entrepreneur or artist, which explains why there are so many here.
I’ve traveled a bit in my day and experienced the variety that goes with living an extremely full life. I haven't spent my life living on the sidelines. I have been a great many places and explored many things! I strongly believe that this area of our planet is more progressive than most others, and for that reason it attracts a lot of people from around the world. It attracts tourists for its beauty, of course, but what I am focusing on here in this article... is much deeper than that. I am talking about the elevated, creative energy of SoCal which inspires so many artists and entrepreneurs and essentially, inspired me to create LoSoCal.
Thanks for reading, friends and don’t forget to check out LoSoCal on Facebook and Instagram!
...find us on Instagram @LoSoCal @LoSoCalStyle
Owner, Lead Blogger
Hello, my name is Karen Vazquez. I have lived in Southern California for over thirty years. I realized about four years ago that it was time for me to give back to this wonderful community by supporting local SoCal businesses, performers, restaurants, spas, boutiques, fitness studios, farmers markets and more. My support shines through here by highlighting these fabulous local SoCal spots. You can also follow me on Instagram, Twitter, PInterest and LinkedIn. I will be featuring many local destinations in the area that have been my personal favorites for years and am currently recruiting guest bloggers to expand the voice of LoSoCal. I have had guest bloggers in the past, but aim to incorporate local SoCal bloggers on a regular basis as a fun, creative and collaborative way to connect with the community here. Essentially, LoSoCal is a community blog, and it is meant to be resource to locals in this area and visitors from around the world. Please like or follow LoSoCal on the social media business pages and tell your contacts about the blog. Thanks for stopping by...
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